It’s time to budgeting, the season to breaking down what strategy to power performance, review trends in your business that should be taken into account when making your budget, and start thinking about any major upgrades your properties, products, and services that needs to take in digital technology and marketing strategy.
Understanding where the business’s key benchmarks are headed is critical to budgeting appropriately and knowing where to core focus your efforts to see the outcome for your business.
This year, a part of continued focus on direct booking methodology, a keynote deep dive discussion includes the need to bridge the data, technology, and marketing silos to elevate operational to earn more productivities and advancing capacity using the data we got from past clients to build relationships, grow loyalty and revenue, and acquire new clients.
It’s necessary to begin 2020 with an effective foundation for your digital marketing strategy and be able to adapt new technology to come.
To get started, your competitive year planning is half of winning and do not forget to count on these top 6 trends of digital contents as it is a key influence your brand and improve your booking through your communication platform as well as your online selling channels.
Digital contents play a crucial role in transferring the charming of your business to the world. Let’s share with you some useful tips as following:
1- Short video storytelling
The short video is the most attractive content on social media, facebook, as well as Instagram. It can be as short as 15 – 45 sec talking about a specific area you want to highlight in to gather attention from your clients. For an instant, highlight the food of the month, a destination that you want to recommend to your client, and a new way that we want to do surprise the client. You can produce this type of media once a month and a total of 12 videos per year.
2- Lifestyle product photography
Lifestyle photography is a kind of photography that mainly aims to capture portrait/people in situations, real-life events or milestones in an artistic manner and the art of the everyday. The primary goal is to tell stories about people’s lives or to inspire people at different times. Now lifestyle photography has raised its demand recently.
You can show how the stay in your hotel looks and feels like in your property. The model in the photograph will act while your staff performs their best work to offer the best service to the client. The model can be hired from outsourcing or select the one internal from your team. This is a new concept that can attract more audiences. You can plan this once or twice a year. visit our lifestyle presentation here